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Investors should be put back at the heart of the industry

Wednesday 12 May 2010 - by Peter De Proft


Alongside those recommendations for high-impact measures to ensure sustainable long-term savings and strengthen distribution, more general actions can be taken by our industry to support the above developments.

The first area where our industry can contribute further is the financial education of investors and advisers, notably through the launch of educational initiatives to promote financial literacy and the sharing of best practices across Europe. Another recommended action for our industry is to set its aspirations for improved business conduct and performance amongst advisers.

When it comes to implementation of how the report’s recommendations could best be implemented, we recognise that some of them could be put forward by the industry alone, while others could only be initiated in partnership with or be led by European and national legislative bodies and regulators.

It is important to note the recommendations seek to embrace the objectives expressed by the EU Commission of achieving its strategic goal for 2020, ie. to increase connectivity throughout the single market to the benefit of European citizens.


In summary, our industry has a collective duty to put the investor back at the heart of its efforts. All of the recommended steps described are conceived with the intention of improving the daily life of European citizens and helping them build their long-term financial security.


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