Firms reluctant to tweet due to regulation
Monday 23 January 2012 - by Nicola.York@gfnews.com
A report from Cicero Consulting on social media and the financial sector found that firms are reluctant to embrace social media tools due to the stringent compliance and regulations that govern the sector.
"Furthermore, the rapid speed at which social media flows means that a lengthy sign off process for online engagement can mean that by the time companies come to communicate, the issues has moved on."
It adds: "With traditionally rigid compliance and regulatory structures inhibiting social media interest and development this has further held the financial services companies back."
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